Why isn’t Mirraco sponsoring any riders?
Some of best riders in the world, not to mention Dave himself have ridden Mirra bikes. Guys like Ryan Guettler, Nigel Sylvester, Harry Main, Kyle Baldock, and Andy Buckworth to name a just a few. And we still have a ton of respect for them and every pro, no matter what brand they ride for.
We get it. Sponsoring guys like that is good for the image of a brand. Nearly every BMX company does it, but Mirra bikes won’t be one of them. We going to take a very different approach in trying to earn your respect and loyalty.
We know, it sounds crazy, but Mirra bikes will not be sponsoring any pro or amateur riders. We have our reasons. The first is that it’s expensive. Secondly, we’ve learned it’s just not that important to the majority of kids getting started who need a good, but affordable bike.
Instead of spending that money, we’re going to give it back to a few organizations that are trying make riding safer, more accessible, and more fun. So really we are going to spend that money, it’s just that we’re going to spend it on you, instead of a team and a big ad budget.